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AUSIT webinar explores brand building

by Glenine Hamlyn AE

The Australian Institute of Interpreters and Translators (AUSIT) invites IPEd members to register for a webinar titled ‘Using the power of social media to build your brand’. 

The Zoom online webinar is on Tuesday 10 November at 7pm AEST, 8pm AEDT.
Your business needs a presence on social media. Why? Because social media is an essential piece of your business marketing. Social platforms help you connect with customers, boost leads and sales and increase awareness about your brand.

What is the most effective way to build your business through social media?

The webinar will be guided by marketing specialist Bindi McGrath and social media expert Casey McKenna, talking about what makes social media so important for your business marketing.

The 90-minute webinar will explore:
  • What is brand identity and how do you build your brand through social media?
  • Why is social media important for business? Background will be given on the importance of social media for building and growing your business.
  • Which social media platforms are right for you? The webinar will explore the various platforms (Facebook, Instagram, LinkedIn, YouTube) and investigate which platforms are best for different industries.
  • The importance of developing a social media strategy — this will include details about what you should include.
  • Setting up your profile and bios — what information should you include and why.
  • What should you post to social media accounts? Ways to generate content that engages your target audience and ways to schedule content to make life easier.
  • What metrics should you report on? This will help you determine if you have met or exceeded the goals you set in your strategy, or if there needs to be improvement.
  • Social media to support your SEO strategy — social media should form part of your SEO strategy and the webinar investigates why.

Joining the webinar

The Zoom link will be distributed after registrations close. Please download the latest version of Zoom in preparation.

This will be a live event and will be recorded.

Registering as an IPEd member

IPEd members in Queensland (only EdsQ — sorry) can register at the member rate of $25. If this applies to you, please contact Glenine Hamlyn at edqld.website@iped-editors.org to receive a code to register at the discounted price. EdsQ members, please use 'IPEd members $25'. You will be asked for the code you have received by email from edqld.website@iped-editors.org.

IPEd members outside Queensland, please use 'non-members'. 

Register for the seminar here.

Fill in the captcha code, then proceed until you see the price categories. If you have trouble registering, please contact Leisa.


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