IPEd has appointed a board director responsible for membership.
Peter Griffin, General Manager of the Real Estate Institute of NSW (REINSW), brings to IPEd a depth of knowledge about membership recruitment and retention, plus skills across business operational areas, including marketing and communications.
He has served on the board of the Australian Marketing Institute and is a director of Quicontracts Pty Ltd.
At REINSW, Mr Griffin has direct responsibility for membership, working closely with the membership manager. ‘We have achieved some great things, including the strongest membership growth in 10 years, retention rates of 90%, and innovative work in measuring and driving member engagement using a CRM, dashboards of agreed engagement measures, and targeted communications to disengaged segments of the membership,’ he said.
Read the full media release here. [PDF]
